Commerce Media: A Buyer’s Guide

Choosing the right commerce media partner can mean the difference between creating a thriving, sustainable, high-growth business vs. just being a member of someone else's ad network. Koddi's experts created this guide to help you choose the right commerce media partner with confidence. In this buyer's guide, you'll learn how to maximize your commerce media investment, including:

  • Master the 5 steps for choosing the right partner
  • Understand the 5 criteria for evaluating potential partners
  • Gain insights into the right questions to ask during partner evaluation
  • Plus, get a free downloadable RFP template to use
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Commerce Media: What You Need to Know

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Commerce media, simply put, is a digital advertising approach allowing marketplace operators to monetize their sites and drive increased value. This guide breaks down everything businesses need for commerce media to optimize their revenue. Read more

Commerce Media: Advertising’s Fastest-Growing Revenue Opportunity [Infographic]

February 8, 2023
Commerce media is a new, revenue-boosting form of digital advertising enabled by first-party data and advanced, intent-based targeting. It’s so effective even Forbes called it the next big advertising channel. Businesses need a solid strategy in place to tap into its revolutionary and trillion-dollar-plus value. Our new infographic gives you expert insights on commerce media, the newest channel transforming advertising. Read more

How to Monetize a Marketplace Using Ads

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There are many considerations to make when it comes to monetizing an online marketplace. Learn how sponsored listings can help you drive additional revenue and growth. Read more

Why Your Marketplace Needs an Ad Program

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Ads are a powerful and growing profit tool for marketplace operators. Download this guide to understand how an ad program could benefit your marketplace. Read more

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