Spring has arrived, and with it comes a fresh wave of new traveler experiences from Google and TripAdvisor. In an ever growing and competing landscape, opportunities to further promote your services with compelling content and imagery continue to be of the utmost importance. With these new updates, we expect travelers' search experiences to steadily become more immersive and dynamic, allowing...
While campaign sizes, budgets, and objectives vary between brands, there are a few common questions that all metasearch advertisers have to answer. One of the most prevalent is “Which cost model should I use?”. This question deserves serious thought, as there are pros and cons to the various cost models. Making the right choice requires a complete understanding of each...
After a year of canceled plans and staying at home, travelers are ready to take their revenge and book their next vacation. But where will they go? And when can we expect travel to rebound? Koddi partnered with Tripadvisor to explore these questions in a recent webinar: The Revenge of Travel. In the webinar, experts from Koddi and Tripadvisor shared...
At this point, it’s no longer news that Covid-19 has turned the travel landscape upside down. Hotels around the world are acclimating to this new normal and fighting to regain lost revenue. At Koddi, we’re right here in the middle of it. As we’ve worked relentlessly to support our clients from global hotel chains to major publisher platforms, we’ve discovered...
Q2 2020 will be one for the history books. As COVID-19 began to spread outside of APAC and Europe, travel around the globe came to a screeching halt. With that, we saw demand tumble to a low of over 80% down year-over-year. The travel sector was quick to respond and adapt to the rapidly changing landscape. Metasearch publishers, in particular,...
We’re launching a new blog series featuring a quarterly roundup of the biggest changes and news from metasearch travel publishers. To make sure that you are getting the most out of your marketing efforts, take advantage of these tips and updates to build healthy, effective campaigns. Q1 2020 will largely be remembered for the impact of COVID-19 on the travel...