Facilitated Bookings: What You Need to Know

When looking at how to improve a metasearch campaign, there are a good number of levers at our disposal regarding bidding. However, there are also a lot of additional, time-consuming factors–such as whether or not a landing page is optimized across device types to help guide customers through the booking funnel. One of 2017’s emerging trends in metasearch, assisted bookings …

TripAdvisor Special Offers

When booking a hotel, customers seek confidence that they are making the best purchasing decision. Whether that is booking the lowest price or taking advantage of a promotion, on-site messaging that helps a buyer feel confident can help increase conversion rate. TripAdvisor has new functionality live to promote Special Offers that has the potential to increase customer confidence and lead …

TripAdvisor Teams Up with Snapchat for the Release of Context Cards

Snapchat has grown a lot in its six-year history. From selfies and flower crown filters to spectacles and geolocations, the company reports 173 million active daily users that post three billion snaps per day. And now the app’s latest update, which was announced last week, includes hotel and restaurant reservations through a new feature called Context Cards. What are Context …

Mobile Metasearch: How to Maintain Efficiency

The Year of Mobile… Again 2017 is on track to see more than triple the amount of metasearch traffic compared to three years ago. To date, mobile devices make up roughly 40% of metasearch traffic, but this number has considerable growth potential. Mobile traffic is trending 25-30% higher in a year-over-year comparison, and publishers continue to invest in new technologies …

Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing new interfaces in an attempt to optimize time on site, conversion rate, and plain old aesthetics. We’ve noticed both Kayak and TripAdvisor rolling out or testing new interfaces in the …

CPC vs CPA Cost Models

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are a few common questions that all advertisers need to answer. One of the more prevalent being, which cost model should we use? This question deserves serious thought, as there are …