Booking Network has recently launched a new global sponsored ads program that enables hotel advertisers to target audiences, increase visibility, and capture more booking demand through premium sponsored listings on Booking.com, Priceline.com, and Agoda.com. It allows hotels to leverage the power of each brand and reach a global audience using a number of industry leading targeting options. Check out...
Memorial Day is one of the most popular US holidays to hit the road or take to the air. No matter where you’re heading this May, the travel industry experts at Koddi have the latest data to keep travel marketers in the know. Demand Overview Travel demand in 2022 has well surpassed peak 2021 levels, and pent-up demand is...
Google's bidding enhancement, enhanced cost-per-click (eCPC), supports their Google Hotel Ads ecosystem. Google defines eCPC as a bid setting that is designed to increase return on ad spend (ROAS) by automatically adjusting the manual CPC bid. This feature allows for auction-time adjustments to the bid (either an increase or decrease) based on Google’s proprietary insights on a user’s propensity to...
From keeping up with a daily cascade of industry news to monitoring the ever-changing guidelines and restrictions surrounding COVID-19, we know that these past few months have been a tough balancing act for hoteliers. This overload of new information combined with updated operational protocols for cleaning and social distancing can make it challenging for hotels to manage all of the...
In our previous post, we examined the impact of coronavirus disease (COVID-19) on metasearch traffic across APAC, witnessing a sharp decline beginning in mid-January, before ultimately tumbling into a freefall by the end of February, when decreases were as high as 80% year-over-year. We noted that over the January to February time period, North America had remained relatively insulated from...
“New year, new me,” or if you’re Google, “new year, new search results UI.” Over the next few weeks, Google will be rolling out new interface tweaks to both paid and organic search results on desktop. Google’s new visual update prominently presents the site domain name and brand icons for organic listings, while paid search is distinguished with a bolded...