Facebook Value Optimization for Travel

Ad optimizations shift based on campaign objectives, market conditions, and target markets, to name just a few reasons. For example, a hotelier may choose to optimize toward conversions to drive overall bookings for a retargeting campaign, but decide to optimize toward link clicks for an upper funnel campaign. What is the best method if a hotelier would like to optimize …

Consumed Revenue Hotel Marketers

Traditionally, digital marketing teams have focused on gross revenue and return for reporting and optimization purposes. For hoteliers, gross revenue is the revenue directly attributed to a booking at the moment the booking occurs. For example, if a traveler decides to book a $100 hotel room today for an upcoming vacation, that $100 will be recorded and attributed to today’s …

Facebook’s Dynamic Ads for Travel (DAT) has proven to be a successful product for advertisers since its inception in 2016. As competition for users with travel intent increases and scalability plateaus, advertisers continue to research ways to improve performance and increase booking volume while maintaining return on ad spend and all relevant KPIs. We took this challenge head-on, finding success …

Facilitated Bookings: What You Need to Know

When looking at how to improve a metasearch campaign, there are a good number of levers at our disposal regarding bidding. However, there are also a lot of additional, time-consuming factors–such as whether or not a landing page is optimized across device types to help guide customers through the booking funnel. One of 2017’s emerging trends in metasearch, assisted bookings …

If the goal of your metasearch campaign is to get clicks that turn into bookings, it’s important to create a smooth booking experience for users once they land on your website. We looked at multiple hotel sites to gather data on some of the ideal practices to improve conversion rates for bookings. Below are five best practices we found amongst …

This week we announced a partnership with IgnitionOne that will enable Koddi to deliver SCORE-POWERED Metasearch to our clients. This newly integrated capability enables marketers to leverage IgnitionOne’s SCORE-POWERED Audiences for metasearch – and use the intelligence of first-party user engagement to inform bids for sponsored listings on metasearch results pages. “Travel is one of several categories in which we …