Free Infographic: Metasearch in 2018

It has been a big year for metasearch, and with so much growth in 2017, we can’t help but be excited about a new year. To prepare for 2018 and the future of metasearch, we’ve been collecting insights from industry experts. Through our recent survey, we gathered opinions from across the industry, collaborating with digital marketers at online travel agencies, …

New Experiment Update on Google Hotel Ads

Earlier this month, we wrote about new experiments we were seeing on Google Hotel Ads. We are now possibly seeing an update to this experience where Google is using ‘Book a Room’ on the call to action button instead of ‘Reserve a Room,’ and the page displays ads when it previously showed no ads. Now there is both the direct …

Apps for Stress-Free Travel

The thrills of traveling are endless: different cultures, people, foods, sights, and smells. But the downside of traveling is that it can be very stressful. There is a lot to organize, research and a lot of opportunities for things to go wrong. One of the more stressful starts to a trip I’ve ever had is when I was stuck in …

Mobile User Experience Updates on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters for specific amenities, and the date selection has received a face lift. Here is an example of what this new experience looks like: For a limited percentage of mobile traffic, …

Mobile Metasearch: How to Maintain Efficiency

The Year of Mobile… Again 2017 is on track to see more than triple the amount of metasearch traffic compared to three years ago. To date, mobile devices make up roughly 40% of metasearch traffic, but this number has considerable growth potential. Mobile traffic is trending 25-30% higher in a year-over-year comparison, and publishers continue to invest in new technologies …

Price Trends on Mobile for Google Hotel Ads

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. Metasearch publishers like Google continue to focus on features that help users find the best price on a hotel room. We recently noticed that Google’s price trends feature (which has existed on desktop and tablet for years) is available on mobile screens. This …