It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: Improved positioning Improved impression share Lower CPCs Higher CTRs A …

We recently spotted Google’s trip planning experience on mobile. The experience can be triggered when users search for queries like “Where to go in Canada” or “Canada Destinations“. Within a few clicks, the user can get destination details on flights, hotels, restaurants, points of interest, weather, and general travel info like popular times to visit.  This information has always been available in Google’s …

Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad and the landing page is a significant factor for conversion rates on all sites, but it is especially important on Google Hotel Ads since its price accuracy is always being scraped and can significantly impact your cost per click. To …

Early in October Google made changes to Maps user experience, which impacts the Hotel Ads “mapresults” placement. They added new features and made some visually appealing updates to the user interface. It’s possible in the images below to see just how much this experience has evolved in the last 2 to 3 years. 2014 2014-2015 Today What changed in Google Maps? …

It looks like Google is at it again, this time quietly releasing some exciting new hotel search features. If you haven’t noticed yet, Google’s local 3 pack got a bit of a face lift in the last few days. A new filter “More” has been introduced, which currently allows users to filter by “Zagat Rated” hotels.

Google has announced today that they are rebranding the Hotel Price Ads product as Hotel Ads. From the Google Travel team: Hotel Ads Website Launch The travel team launched the Hotel Ads website (www.google.com/ads/hotels) earlier this week. This site provides be a general overview of Hotel Ads, and provides a list of third-parties with which smaller partners can integrate. Updated …