COVID-19 has caused global impacts across many industries, but most remarkably on the travel segment. China was the initial epicenter of the COVID-19 outbreak, so the most immediate implications to travel were realized in China. This has had the positive impact of China being one of the first markets in recovery, while other markets are still in decline or bottoming...
Over the past year, the Koddi team has received frequent inquiries from our travel partners about how to be more visible in Asia-Pacific. There are many reasons why everyone has their sights set on this region--the population is growing, technology is advancing, and advertising spend continues to increase every year. It’s estimated that by next year, the APAC region will...
Baidu, one of the biggest internet giants in the world and China’s top search engine, recently released its hotel ads product across multiple platforms. This new product, called “Aladdin,” bears a lot of resemblance to Google Ad’s Hotel campaigns. Will Aladdin bring a whole new world to the APAC travel industry? Let’s dive in and find out what makes this...
Chinese New Year, also known as Lunar New Year or Spring Festival, is a holiday that celebrates the beginning of a new year based on the traditional lunar calendar. Akin to Christmas in the western world, over a quarter of the world’s population observes this holiday, especially in East Asia. This celebration is family oriented, as parents take vacations with...
The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively. One of the reasons for...
As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad spend across the whole region surged massively to $210.43 billion,...