As 2025 approaches, many travelers will be looking for last-minute stays for the holiday season. Hotels must prepare to adjust their budgets as demand peaks for each holiday. In this blog, we’ll cover how marketers can effectively capture holiday opportunities, remain flexible to maximize peak end of year demand, stay attuned to consumer behavior, and maximize their visibility on metasearch...
Google is testing a new desktop metasearch user experience. The new layout: Shifts content to the top of the search page instead of the right hand side. Adds new features such as three property images, an expanded review section, and a larger map preview. Places auction listings on the right. Removes callout text. Paired with an updated itinerary selection, this...
Today, Google rolled out a brand new mobile experience for their Property Promotion Ads (PPA) product. This visual experience first launched as a test in December 2021 for a small portion of traffic, and now Google is expanding the new treatment across global markets. This new experience will not only add to the number of PPA ad units but also...
Google is testing a new user experience (UX) that is designed to elevate consumers’ hotel searches when booking travel. In this new UX, some users are served a destination-level search, complete with Property Promotion Ads – even when searching for and clicking into a specific property’s availability page. Standard Hotel Ads Experience In the standard metasearch experience, after a...
Google's bidding enhancement, enhanced cost-per-click (eCPC), supports their Google Hotel Ads ecosystem. Google defines eCPC as a bid setting that is designed to increase return on ad spend (ROAS) by automatically adjusting the manual CPC bid. This feature allows for auction-time adjustments to the bid (either an increase or decrease) based on Google’s proprietary insights on a user’s propensity to...
Last quarter, Google introduced intraday bidding for metasearch on Google Hotel Ads, adding to their already expansive arsenal of bid multipliers. Intraday bidding, also referred to as dayparting or ad scheduling, is a campaign-level bid multiplier and has been a valuable digital marketing tool for quite some time. However, its recent release on Google Hotel Ads marks the first time...