There are clearly a lot of big things going on with Google travel recently. In January we first posted about Google's destination planning experience on mobile and have been waiting to see it pop up on desktop. We're now seeing the experience firing on desktop when searching for a city like "San Francisco, CA". The knowledge panel now has a section to plan...
It’s cliche to say, but mobile has been and continues to be one of the areas where we see the most growth. Not long ago, mobile made up such a small portion of metasearch volume that it would often be neglected without any significant impacts on the overall campaign. Today, it’s not uncommon for mobile eligible impressions to be equal...
We recently spotted Google's trip planning experience on mobile. The experience can be triggered when users search for queries like "Where to go in Canada" or "Canada Destinations". Within a few clicks, the user can get destination details on flights, hotels, restaurants, points of interest, weather, and general travel info like popular times to visit. This information has always been available in Google's...
Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad and the landing page is a significant factor for conversion rates on all sites, but it is especially important on Google Hotel Ads since its price accuracy is always being scraped and can significantly impact your cost per click. To...
It looks like Google is starting to do some more experiments on Hotel Ads. Recently, we spotted an experiment on localuniversal that prominently highlights hotel amenity data beneath the metasearch ad unit. As of now, the experiment appears to be showing for a small amount of traffic. If you want to read some additional thoughts, checkout Jarrod's earlier post on...
Recently, we’ve talked a lot about the shift in traffic from Hotel Finder to Local Universal, and how we expect to see Hotel Ads become increasingly integrated into the normal SERPs. Along with that shift, we’re seeing the results in the Local Universal 3-pack become much more keyword aware. Previously, the ranking between hotels (not the ads) were much less dynamic. In...