A few weeks ago, we published a case study from our client, InterContinental Hotels Group (IHG), which showed the compelling results that they achieved after combining the power of Koddi’s technology with the extended audience reach of Google Hotel Ads. As a result of their recent campaign with Google Hotel Ads, powered by the Koddi Travel Marketing suite of solutions, …

Using Occupancy Data to Improve Metasearch Performance

A year ago, we first wrote about the power of occupancy-based bidding on the Koddi blog, and so today seems like the perfect day for a refresher on what occupancy-based bidding is and what has changed in the past year. What is occupancy-based bidding? Occupancy-based bidding is leveraging the occupancy data that you already own and the bidding tools available …

Preparing Your Metasearch Campaigns for Spring Break

In the next few weeks and all throughout March, schools across the US will be closing their doors for spring break vacation. There is usually a two-week traffic spike right in the middle of that period as a surge of last-minute bookers start to make plans and bookings. Popular spring break destinations see a 302% increase on average in clicks …

New Experiments Seen on Google Hotel Ads

The Google Hotel Ads experiments are bountiful today. We’ve noticed multiple tests occurring across mobile and desktop traffic. It is always exciting to see Google implement changes that have the potential to improve the adoption of the Hotel Ads product by users. We’ve outlined some of the tests we’ve noticed below and look forward to measuring the impact these changes …

Google Testing A New Mobile Experience for Hotel Ads

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays in some nearby staycation towns. Of course, I was at a tee-ball game, so I had to do this research on my phone. When I opened Google on my mobile browser and did a quick …

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in the way they prioritize budget and target users. By utilizing these bidding levers and internal occupancy data, it is possible to drive incremental bookings where and when they matter most. …