The biggest buzz and growth in advertising for the last couple of years has been retail media - retailers generating incremental revenue from advertising on their platforms. This trend is now expanding to other verticals - including travel. Retail media is now commerce media. What does this mean for the travel sector? How can brands seize opportunities and succeed in...
Commerce media is a new ad channel that’s seeing exponential growth, and 2023 is predicted to continue that growth trend. Koddi has a decade of running some of the industry’s top ad programs, which uniquely positions us to lead the way in innovative features for Koddi Ads, our commerce media solution. Our latest release brings an industry-best enhancement to quality...
When it comes to building clients’ commerce media ad programs, Koddi is known for our customization and flexibility. Whatever the client imagines, we can bring to life. One of the most common questions we get when building or expanding an ads program is: when a listing is promoted to a premium (top) position, should it be shown again in its...
L to R: Paul Morrisroe, Senior Account Executive; Eric Brackmann, Senior Director of Commerce Media; John Reiss, Senior Account Executive; Nate Young, Senior Account Executive Koddi’s retail media experts are back from Groceryshop 2022, with lots of new insights to share. Over 4,000 of grocery’s top brands and executives converged at Mandalay Bay in Las Vegas to discuss consumer...
Retail media is a means of digital advertising in which you market to consumers near the point of sale. It implements ethically-sourced, first-party data to streamline consumer comparison between brands or purchase options – boosting incremental revenue for digital marketplace operators and improving the user experience for shoppers. If you’re preparing to implement your own retail media program, there are...
The decline of third-party tracking is not new; it's been well documented over the last several years. At this point, the digital media industry has fully realized that consumers and governments will no longer tolerate the tracking technologies and strategies that were once standard media industry practices. According to some, the death of third-party tracking means the beginning of the...