Navigating financial operations in the fast-paced commerce media landscape presents many complex challenges. Commerce media networks have diverse funding needs and face unique operational hurdles. And while pre-pay options provide immediate payment, they create an unnecessary burden by requiring upfront funds, which can limit advertisers' participation. Conversely, post-pay arrangements remove this barrier by allowing advertisers to spend first and pay...
In today's fast-evolving digital landscape, using a variety of ad formats on your site is key to boosting profits in commerce media. Different ad formats—from banners and native ads to videos and post-checkout ads—not only engage users better but also amplify your monetization efforts. By catering to various customer preferences and habits, these ad formats ensure effective targeting of different...
Shoptalk 2024 showcased pivotal shifts in the commerce media landscape, offering insights that will redefine how brands connect with consumers across channels. After dedicating a significant portion of my career to contributing to the development and launch of the retail media program at one of the largest electronics retailers, I’ve seen first-hand the rapid evolution of the commerce media industry....