One of the top features requested by advertisers in commerce media programs is dayparting. Dayparting is a strategy used by advertisers in PPC ad networks to schedule ads for certain times of day, or certain days of the week, to optimize performance. By understanding the conversion patterns and behaviors of customers, advertisers can deliver the right message to the right...
Periods of economic turmoil often lead to conservative business practices as consumers and businesses alike scrutinize their free cash flow. Rightfully so, media dollars deployed within digital marketing strategies become increasingly competitive while a battle of channel distribution and budget allocation ensues. Retailers, and more generally, marketplaces, are presented with a unique opportunity to influence their consumers utilizing information collected...
Within the world of metasearch, distribution is one of the most important yet misunderstood components of running a successful campaign. Predominantly in the background of day-to-day campaign management, distribution can significantly impact your bottom line if proper validation and routine auditing are not common practices. If you have had difficulty locating a live ad on an applicable metasearch publisher, do...
Facebook’s Dynamic Ads for Travel (DAT) has proven to be a successful product for advertisers since its inception in 2016. As competition for users with travel intent increases and scalability plateaus, advertisers continue to research ways to improve performance and increase booking volume while maintaining return on ad spend and all relevant KPIs. We took this challenge head-on, finding success...
Every year around the holidays, families and friends across the globe gather to spend time together, relax, reminisce on the passing year, and celebrate the adventures to come in the new year. And at Koddi, we’re no different. We like having a reputation for being the hardest workers in the industry, driving the best results for our clients, and innovating...
Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More hotels” under the local three pack that appears in the localuniversal landing. When users click a hotel in the local three pack, they are then taken directly to the pop...