Google is testing a new desktop metasearch user experience. The new layout: Shifts content to the top of the search page instead of the right hand side. Adds new features such as three property images, an expanded review section, and a larger map preview. Places auction listings on the right. Removes callout text. Paired with an updated itinerary selection, this...
Is your hotel still looking to fill those last rooms for Labor Day weekend and worried you might have missed your chance? Don’t worry—our data shows that the best opportunities are still ahead. This holiday presents a significant opportunity for hoteliers to attract last-minute bookings and fill those remaining rooms. Key Labor Day Travel Trends Demand Surge Ahead: According...
Planning for massive weather events can be challenging for both travelers and hoteliers alike, and Hurricane Beryl was no exception. This storm is a clear example of the rapid fluctuations in demand and booking volume that the hospitality industry can experience. Thus, it is essential to have data-driven yet agile bidding strategies. We investigated the trends leading up to and...
Google has long been at the forefront of digital advertising, offering a suite of products designed to help businesses of all sizes reach their target audiences. From Search and Display to YouTube and Shopping, Google’s advertising solutions empower marketers to connect with consumers in meaningful ways. In 2021, Google launched Performance Max, a game-changing campaign type that leverages the power...
Hotel performance marketing is pretty straightforward: buy clicks, get bookings. When travel demand is high — as it is right now approaching peak summer — there’s more booking activity to capture but also steeper competition. With that in mind, hoteliers and travel marketers will want to ensure they budget effectively. There are countless factors that go into strategizing your marketing...
Following the successful rollout of the Google Property Promotion Ads carousel on mobile last year, Google is expanding its reach to desktop users and introducing additional sponsored placements to the forefront. The Google Property Promotion Ads 1-Click Model has been rolled out to 100% of users. What's the 1-Click Model and How Does it Impact Hotels? The 1-click model...