Millennial Travel Preferences

The travel industry is constantly evolving to keep up with the latest trends and desires of travelers worldwide. More and more, travelers are looking to personalize their holidays and to fully immerse themselves in the fabric of the destination they choose; ultimately, they are looking for unique experiences that also make them feel at home. The rise of the sharing …

With the holiday season in full swing, we decided to take a look at our proprietary data, cross reference it with some third party data, and identify what useful trends we are seeing and how they will impact travel marketers this season. While the Friday before the 4th of July is the busiest single travel day of the year–with more …

Millennial Business Travel Trends

Business travelers are a notoriously mercurial and diverse demographic, and as we’ve explored in previous posts, they can be tricky to target due to their vastly divergent booking protocols and preferences. Adding to these challenges is the fact that millennials are poised to claim their place as the predominant corporate travelers, a change that will radically disrupt the industry. As …

Preparing Your Metasearch Campaigns for Spring Break

In the next few weeks and all throughout March, schools across the US will be closing their doors for spring break vacation. There is usually a two-week traffic spike right in the middle of that period as a surge of last-minute bookers start to make plans and bookings. Popular spring break destinations see a 302% increase on average in clicks …

The Growth of Experiential Travel

You’re scrolling through your friends’ Instagram posts, wondering how they have so many vacation days, when you feel this need building. You see them riding camels through the Sahara and tasting salmon nigiri in Shinjuku, and then glance at your desktop background of a three-year-old picture from Cape Cod, which pales in comparison to such exotic adventures. Travel has often …

A Closer Look at Aspirational Travelers and New Year's Resolution Demand

Every year, millions of people around the globe ring in the New Year and set new goals for themselves filled with optimism. Though weight loss and quitting bad habits are often top of mind when we think about common New Year’s resolutions, more general or vague goals like “try something new” or “enjoy life to the fullest” might be interpreted …