The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively. One of the reasons for …

Travel trends across the globe are constantly in flux due to a variety of different factors including: Socio-economics – including shifts in exchange rates like those seen in the U.K. after the Brexit decision; The draw of different types of popular events, such as the Olympics and FIFA World Cup; and The popularity of television shows and movies – the …

Metasearch Performance Trends During Christmas

Christmas is an important time of the year for digital advertisers, and there is no shortage of importance when it comes to metasearch performance during Christmas. With Christmas signaling the last week of the year, it’s important to keep a close eye on performance to ensure your properties spend to their budget while maintaining all of your KPIs. Now that …

Metasearch Marketing Infographic

If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top provider of bid automation and reporting software, we get a lot of questions about the ins and outs of metasearch. Fortunately, we have been able to gain industry insights through managing campaigns for our …