Google Testing A New Mobile Experience for Hotel Ads

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays in some nearby staycation towns. Of course, I was at a tee-ball game, so I had to do this research on my phone. When I opened Google on my mobile browser and did a quick …

New UX for Google Hotel Ads

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More hotels” under the local three pack that appears in the localuniversal landing. When users click a hotel in the local three pack, they are then taken directly to the pop …

About a week ago, we saw callouts starting to go live in Google Hotel Ads on mobile, and it looks like they have migrated to desktop now as well:   Here, Expedia have chosen to extend their Google Hotel Ad with two additional pieces of ad text, called callouts: Best Price Guarantee Travel More. Spend Less. These callouts appear to …

Room Bundles – data that allows users engaging with Hotel Ads to select a specific room rate – are now showing in some hotel-specific Google Search results. When searching for a specific hotel, all looks normal. Both the Knowledge Panel and the standard “localuniversal” ads are showing: However, when a user clicks the link to “View more rates” in the bottom …

A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken earlier today: Notice anything missing from the screenshot above? The carousel isn’t present in this experiment! It looks like this new format matches the rich list that shows up on local for all searches, which …