Recently, we’ve talked a lot about the shift in traffic from Hotel Finder to Local Universal, and how we expect to see Hotel Ads become increasingly integrated into the normal SERPs. Along with that shift, we’re seeing the results in the Local Universal 3-pack become much more keyword aware. Previously, the ranking between hotels (not the ads) were much less dynamic. In …

Over the last few days, Google have announced a few changes to how Hotel Ads show up in the search results. We originally spotted this experiment in August and have been paying very close attention ever since.

This experiment has rolled out broadly in the last couple of days, and should be nearing reach to 100% of users. In tracking the impact across clients, we’ve found a few interesting things:

Google has announced today that they are rebranding the Hotel Price Ads product as Hotel Ads. From the Google Travel team: Hotel Ads Website Launch The travel team launched the Hotel Ads website (www.google.com/ads/hotels) earlier this week. This site provides be a general overview of Hotel Ads, and provides a list of third-parties with which smaller partners can integrate. Updated …

Yesterday Bloomberg reported that Google and Room 77 have come to terms on an agreement licensing hotel-booking software. The deal reportedly nets Google one of the Room 77 cofounders and an undisclosed number of its engineers. What might this mean for Hotel Finder and Hotel Price Ads? More inventory, more advertisers There appears to be a significant amount of overlap …

Google has added “See inside” functionality to Hotel Finder, allowing users and potential guests to check out a hotel in more detail before booking it: The link to launch this functionality is prominently featured on the Hotel Finder property details page. This space launches a standard image gallery and reads “See all photos” for properties that are not participating in …

There’s a new feature we’re excited to see on Google Hotel Finder allowing users to easily filter by distance. This is something that we’ve called attention to a few different times in the past. The implementation looks great: If you look to the top right of the gif above, you can see a new button in the map, reading “Show …