Facebook’s Dynamic Ads for Travel (DAT) has proven to be a successful product for advertisers since its inception in 2016. As competition for users with travel intent increases and scalability plateaus, advertisers continue to research ways to improve performance and increase booking volume while maintaining return on ad spend and all relevant KPIs. We took this challenge head-on, finding success …

Facebook Collection Ads for Travel

Facebook made the Collections ad format available for Dynamic Ads for Travel last October. And just last week, Facebook released a case study highlighting IHG’s successful launch of the dynamic collections format for travel. The initial test results were impactful, driving a 3x higher ROAS and 11% increase in CTR. Since piloting this ad type, we’ve been able to roll …

Facebook Launches New Features on Dynamic Ads for Travel

Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. By introducing new Dynamic Ads for Travel features, Facebook is helping advertisers increase their ability to reach customers where they are and accomplish marketing objectives like gaining awareness, generating leads, and driving booking volume. Not Just Retargeting Facebook has expanded DAT’s targeting capabilities …

Last week, we attended Facebook’s Travel Summit in New York. We heard some great talking points and vision from the Facebook team, including the continued discussion of a mobile-first approach and how to create engaging creative for travel brands. Much of the content displayed during the event featured snackable video, immersive canvas experiences, and performance video. For travel brands, Facebook …

Koddi Wins Facebook Innovation Spotlight for Driving Results

We’re thrilled to share that we’ve been awarded the Driving Results award in the 2017 Facebook Innovation Spotlight, an annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry. Koddi has been a Facebook Marketing Partner since 2016, and we’ve helped enterprise-level travel brands optimize complex dynamic ad campaigns at scale and drive additional bookings at …

Reaching Broad Audiences with Dynamic Ads for Travel

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach that presents a major opportunity for travel advertisers to reach new customers with city-specific intent. We’re extremely excited to see this product rolled out for hotel advertisers on Dynamic Ads …