When it comes to building clients’ commerce media ad programs, Koddi is known for our customization and flexibility. Whatever the client imagines, we can bring to life. One of the most common questions we get when building or expanding an ads program is: when a listing is promoted to a premium (top) position, should it be shown again in its...
From keeping up with a daily cascade of industry news to monitoring the ever-changing guidelines and restrictions surrounding COVID-19, we know that these past few months have been a tough balancing act for hoteliers. This overload of new information combined with updated operational protocols for cleaning and social distancing can make it challenging for hotels to manage all of the...
Last week, we explored the new updates to Google’s search interface in 2020. To read Part 1 of this article, click here. In this second half, we’ll take a look at what advertisers can expect to see from Google this year. Expanded Audience Targeting While Google is slowly rolling out a new SERP redesign, the marketing giant is also focusing...
When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 billion each in damages. The wildfires in California are the most recent event to capture attention across the country and pose a threat not only to lives and property, but also to the livelihood of...