Millennial Travel Preferences

The travel industry is constantly evolving to keep up with the latest trends and desires of travelers worldwide. More and more, travelers are looking to personalize their holidays and to fully immerse themselves in the fabric of the destination they choose; ultimately, they are looking for unique experiences that also make them feel at home. The rise of the sharing …

Chinese New Year, also known as Lunar New Year or Spring Festival, is a holiday that celebrates the beginning of a new year based on the traditional lunar calendar. Akin to Christmas in the western world, over a quarter of the world’s population observes this holiday, especially in East Asia. This celebration is family oriented, as parents take vacations with …

As the battle for the most helpful voice assistant persists, Google continues to enhance its Google Assistant product. This month at CES, Google announced a bevy of new interactions users can have with Assistant, including the ability to book a hotel room using voice commands. What is a Voice Assistant? Voice assistants really carved out a place in our digital …

With the holiday season in full swing, we decided to take a look at our proprietary data, cross reference it with some third party data, and identify what useful trends we are seeing and how they will impact travel marketers this season. While the Friday before the 4th of July is the busiest single travel day of the year–with more …

When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 billion each in damages. The wildfires in California are the most recent event to capture attention across the country and pose a threat not only to lives and property, but also to the livelihood of …

This past year, we’ve seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the Mediterranean continue to attract a steady stream of vacationers, new regions are rapidly increasing in popularity. One reason for this shift seems to be the lure of global sporting events, such as the Olympics and …