Last week, we explored the new updates to Google’s search interface in 2020. To read Part 1 of this article, click here. In this second half, we’ll take a look at what advertisers can expect to see from Google this year. Expanded Audience Targeting While Google is slowly rolling out a new SERP redesign, the marketing giant is also focusing...
One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customers online today. Audiences have existed in other channels for digital marketing, but it is still a developing targeting method in metasearch....
This year Google began to transition Hotel Ads to joining Google Ads. One of the first steps was the launch of the new Hotel Campaigns structure on Google Hotel Ads earlier this year. Hotel campaigns brought many changes and enhancements for metasearch. One of these enhancements is the opportunity to utilize retargeting audiences from the AdWords accounts in their meta campaigns....