It’s not just a trend anymore– retail media is an established line item within advertiser budgets. eMarketer has deemed it the “fastest growing ad channel” with $50B in revenue in the United States alone. However, emerging and existing retail media networks struggle to compete with Amazon and Walmart, who account for over 84% of those dollars. With such deeply entrenched...
Commerce media is poised to reshape the future of digital advertising, unlocking the power of first-party transaction data for businesses to create targeted, impactful campaigns. Born from the explosive growth of retail media networks (RMNs), commerce media now extends into a wide array of industries, from financial services to travel, driving new revenue streams and redefining consumer engagement. But what...
It's impossible to overstate Taylor Swift’s Eras Tour's massive global financial impact. A Forbes.com article forecasted that the U.S. leg of the tour alone would generate a staggering $4.6 billion in consumer spending. This $4.6 billion not only comes from ticket sales, but also from transportation, airfare, Taylor-themed outfits, and accommodations. Within the hotel industry, the Eras Tour’s impacted three...
As 2025 approaches, many travelers will be looking for last-minute stays for the holiday season. Hotels must prepare to adjust their budgets as demand peaks for each holiday. In this blog, we’ll cover how marketers can effectively capture holiday opportunities, remain flexible to maximize peak end of year demand, stay attuned to consumer behavior, and maximize their visibility on metasearch...
Google is testing a new desktop metasearch user experience. The new layout: Shifts content to the top of the search page instead of the right hand side. Adds new features such as three property images, an expanded review section, and a larger map preview. Places auction listings on the right. Removes callout text. Paired with an updated itinerary selection, this...
Is your hotel still looking to fill those last rooms for Labor Day weekend and worried you might have missed your chance? Don’t worry—our data shows that the best opportunities are still ahead. This holiday presents a significant opportunity for hoteliers to attract last-minute bookings and fill those remaining rooms. Key Labor Day Travel Trends Demand Surge Ahead: According...