As digital advertising continues to evolve, so do the various models marketplaces, publishers and marketers enjoy for offering and buying advertising. Within industries such as automotive, real estate, and others, where the lead is king and purchases are considered over days, weeks, or months, publishers and marketers have most recently relied upon a traditional fixed-fee advertising model to monetize their...
Digital retailing is an automotive marketplace’s most efficient option to deliver the elevated and personalized experiences today’s consumers expect, while optimizing revenue and strengthening relationships with dealers. As OEMs, dealers, third-party marketplaces, and many others are looking to capture their share of the digital retailing boom, automotive marketers and marketplaces should be looking at the rapid growth of retail media...
Automotive digital marketing has undergone significant recent growth and evolution, and now holds greater-than-ever potential for meeting consumers when and where they are ready to buy. Enter digital retailing into the automotive marketing lexicon. OEMs, dealerships, and third-party marketplaces are quickly moving to capitalize on the shift in consumer behavior as they look to accelerate purchasing momentum, convert leads into...