Bid Automation has played a vital role in the rapid rise of commerce media over the last several years, enabling brands to achieve their performance goals, such as return on ad spend (ROAS) or impression share, without costly and error-prone manual intervention. Koddi Ads has offered bid automation features for advertisers since its inception. However, as competition increases, bid automation...
The last year has shown dramatic growth in the commerce media space, and projections show that 2023 will continue that trend. In our decade of experience helping publishers join the realm of online advertising, we often hear concerns about making sure the ads business is additive to the core experience. New and existing publishers want to know that every piece...