The King of Ad Quality Of the ad quality metrics for Google Hotel Ads, price accuracy is king. Not only can poor price accuracy push your campaign’s positioning into terra incognita, it will also impact your CVR once users start landing on higher prices than they clicked. This is why we take price accuracy very seriously at Koddi and built real-time...
When optimizing our hotel metasearch campaigns, many of us get caught up in the day-to-day of bid changes, statistical analysis, and UI experiments as the main ways we affect the performance of our meta portfolio. However, one thing we often forget to do while working hard to achieve our goals, is to - you know - reevaluate our goals. This...