It’s not just a trend anymore– retail media is an established line item within advertiser budgets. eMarketer has deemed it the “fastest growing ad channel” with $50B in revenue in the United States alone. However, emerging and existing retail media networks struggle to compete with Amazon and Walmart, who account for over 84% of those dollars. With such deeply entrenched...
Commerce media is poised to reshape the future of digital advertising, unlocking the power of first-party transaction data for businesses to create targeted, impactful campaigns. Born from the explosive growth of retail media networks (RMNs), commerce media now extends into a wide array of industries, from financial services to travel, driving new revenue streams and redefining consumer engagement. But what...