With the weather turning colder in some areas of the country, travelers’ minds are beginning to shift toward holiday planning. The end of 2022 is proving to be an interesting quarter for both travelers and hoteliers, thanks to several key trends like increased travel demand, record-high inflation, and limited flight availability. Let’s take a closer look. Projected Increase in Flight...
Two weeks ago, hotel industry leaders from across the United States made their way to Phoenix, Arizona for the 2022 Lodging Conference. Over three days, these industry experts enjoyed thought-provoking breakout sessions and opportunities to make valuable connections. There were informative daily general sessions, recapping the biggest trends in the hotel industry from the past year, and looking ahead to...
When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 billion each in damages. The wildfires in California are the most recent event to capture attention across the country and pose a threat not only to lives and property, but also to the livelihood of...
As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is Bing Hotel Ads! In 2017, Bing rolled out a controlled beta test of their new Hotel Ads offering to select advertisers. With the start of the new year, Bing is...
When booking a hotel, customers seek confidence that they are making the best purchasing decision. Whether that is booking the lowest price or taking advantage of a promotion, on-site messaging that helps a buyer feel confident can help increase conversion rate. TripAdvisor has new functionality live to promote Special Offers that has the potential to increase customer confidence and lead...
When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new messaging can be the difference between a new customer and a lost click. But what happens once a customer clicks through your ad? According to a study, for every $92 spent acquiring customers, only $1 is spent...