Retail media is a means of digital advertising in which you market to consumers near the point of sale. It implements ethically-sourced, first-party data to streamline consumer comparison between brands or purchase options – boosting incremental revenue for digital marketplace operators and improving the user experience for shoppers. If you’re preparing to implement your own retail media program, there are...
The next generation of retail media is here, and the right program has the power to drive incremental revenue for your digital marketplace while enhancing the buyer experience and boosting sales for your suppliers. Retail media is an established e-commerce advertising approach through which you can monetize your marketplace to drive increased revenue. Given COVID-19’s exponential impact on global...
The ad tech landscape is vast and expanding every year. A quick search on Built In NYC shows that there are over 480 ad tech companies just in New York City alone. When researching ways to build a new ad program or optimize your existing one, you’re likely to come across the many products and solutions that these ad tech...
Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or plan to launch their own programs, and so they face the classic “build vs buy” decision that technology companies must often confront. On the surface, it seems that running your own sponsored listing programs is...