Recovery for the travel industry has varied widely based on differing responses to the virus and the pace at which restrictions have been lifted. Some countries in the APAC region, for instance, began easing restrictions in May, permitting some local travel. Also in May, European countries began lifting restrictions on businesses, and we are already seeing increased user demand for...
For the first time since the lockdowns across Europe began, we are beginning to see an increase in hotel searches week-over-week, indicating that markets are tentatively entering a recovery phase. As we look forward to the rest of May, we can expect an increase in hotel searches as countries enter different phases of easing restrictions. While we can prepare for...
(UPDATED: MARCH 18, 2020) The World Health Organization has pronounced Europe as the new epicenter of the COVID-19 pandemic. Europe is now reporting daily increases in confirmed coronavirus cases at a rate higher than China during its height in February. Countries are now rapidly shutting their borders, allowing only essential travel for commuters and the shipment of goods. In addition...
When preparing a budget for the fiscal year, hotel marketers in Europe should pay close attention to seasonality and the type of prospective guests that book during each season. While it is intuitive to assume that summertime is the optimal season to spend your marketing budget, keep in mind that leisure and business travelers often follow divergent trends. With the...
The travel industry is constantly evolving to keep up with the latest trends and desires of travelers worldwide. More and more, travelers are looking to personalize their holidays and to fully immerse themselves in the fabric of the destination they choose; ultimately, they are looking for unique experiences that also make them feel at home. The rise of the sharing...