The summer travel season is in full swing and two of the three major summer holiday weekends have passed. In our recent 4th of July outlook blog, we discussed at a high-level the emerging destination trends and renewed interest in urban travel. To provide further insight, we’ve added a new and deeper dive into the top 50 U.S. destinations by...
Google is testing a new user experience (UX) that is designed to elevate consumers’ hotel searches when booking travel. In this new UX, some users are served a destination-level search, complete with Property Promotion Ads – even when searching for and clicking into a specific property’s availability page. Standard Hotel Ads Experience In the standard metasearch experience, after a...
Q2 2020 will be one for the history books. As COVID-19 began to spread outside of APAC and Europe, travel around the globe came to a screeching halt. With that, we saw demand tumble to a low of over 80% down year-over-year. The travel sector was quick to respond and adapt to the rapidly changing landscape. Metasearch publishers, in particular,...
We’re launching a new blog series featuring a quarterly roundup of the biggest changes and news from metasearch travel publishers. To make sure that you are getting the most out of your marketing efforts, take advantage of these tips and updates to build healthy, effective campaigns. Q1 2020 will largely be remembered for the impact of COVID-19 on the travel...
In our previous posts on the COVID-19 pandemic, we’ve looked at the impact on travel demand in Europe and the United States. With some of the more recent announcements by the World Health Organization and the US government, shifts in hotel demand are quickly occurring across the country. To get a clearer picture of how search traffic is being affected...