The 2022 Skift Global Forum took place last month, and Koddi’s travel industry experts brought back lots of new insights to share. The travel industry is still paving the new way forward and adapting to our post-Covid world; the Global Forum was an unprecedented opportunity for industry leaders to come together and discuss what lies ahead for the business of...
Within the world of metasearch, distribution is one of the most important yet misunderstood components of running a successful campaign. Predominantly in the background of day-to-day campaign management, distribution can significantly impact your bottom line if proper validation and routine auditing are not common practices. If you have had difficulty locating a live ad on an applicable metasearch publisher, do...
The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying up to speed on industry research but also by implementing various strategies based on that research. In a recent research publication by the International Journal of Hospitality Management, titled “Airbnb’s...