Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More hotels” under the local three pack that appears in the localuniversal landing. When users click a hotel in the local three pack, they are then taken directly to the pop...
We are always looking for the best ways to improve our clients’ metasearch performance. With a growing number of properties participating, it can be difficult to stand out. While price, reviews, location and convenience remain the most important considerations for travelers, a study recently conducted by TripAdvisor identified that 77% of consumer booking decisions are influenced by the available amenities....
It’s no secret that mobile is changing the way people research and book their travel online. Recently PhoCusWright found that by 2015 mobile travel bookings will make up over one quarter of the US online travel market, compared to 2% in 2011. Metasearch is also experiencing growth; the report noted a survey that found traveler preferences for metasearch sites increased from...