Following the successful rollout of the Google Property Promotion Ads carousel on mobile last year, Google is expanding its reach to desktop users and introducing additional sponsored placements to the forefront. The Google Property Promotion Ads 1-Click Model has been rolled out to 100% of users. What's the 1-Click Model and How Does it Impact Hotels? The 1-click model...
In the ever-evolving world of digital marketing, keeping an eye on key metrics is vital to understanding the impact of external factors on your industry. One of the most recent and intriguing developments in the hospitality sector is the implementation of stricter regulations for short-term rentals, such as Airbnb and Vrbo, in the vibrant city of New York. New...
As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. In this article, we will cover everything you need to know about this new feature. What is Enhanced Marketing Text? Tripadvisor Enhanced Marketing Text is a new feature that...
Spring has arrived, and with it comes a fresh wave of new traveler experiences from Google and TripAdvisor. In an ever growing and competing landscape, opportunities to further promote your services with compelling content and imagery continue to be of the utmost importance. With these new updates, we expect travelers' search experiences to steadily become more immersive and dynamic, allowing...
While campaign sizes, budgets, and objectives vary between brands, there are a few common questions that all metasearch advertisers have to answer. One of the most prevalent is “Which cost model should I use?”. This question deserves serious thought, as there are pros and cons to the various cost models. Making the right choice requires a complete understanding of each...
After a year of canceled plans and staying at home, travelers are ready to take their revenge and book their next vacation. But where will they go? And when can we expect travel to rebound? Koddi partnered with Tripadvisor to explore these questions in a recent webinar: The Revenge of Travel. In the webinar, experts from Koddi and Tripadvisor shared...