The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying up to speed on industry research but also by implementing various strategies based on that research. In a recent research publication by the International Journal of Hospitality Management, titled “Airbnb’s …

Target In-Market Travelers with Trip Consideration on Facebook

Facebook continues to add more to the toolbox for travel advertisers. The latest vertical solution, which uses general travel intent, is trip consideration. It helps travel advertisers reach users who are in-market to travel but have not decided on a specific destination. Leveraging this new feature is easy and can be very effective for travel advertisers. This solution is a …

Nostalgia Marketing in the Hospitality Industry

What if your vacation could truly transport you – not just to a new place, but rather to a past moment in time? In recent years, leaders in the hospitality industry have started to promote “nostalgia tourism” – trips that take travelers back to the “good old days” by allowing them to re-experience places and activities that they loved once …

Metasearch Industry Terms for Advertisers

On my first day at Koddi, I wondered if I would ever be able to grasp what seemed like an unending catalog of acronyms and unique terms that make up the metasearch vernacular. While the granularity of metasearch allows for some of the most in-depth and accurate reporting in the travel marketing space, as the industry continues to grow, so …