Audiences for Google Hotel Ads

One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customers online today. Audiences have existed in other channels for digital marketing, but it is still a developing targeting method in metasearch. …

Brand Filter Google Hotel Ads

Google has quietly launched a new filter by brand feature for Hotel Search on mobile. Previously, users did not have this option, but now they can filter by their preferred hotel chain and its respective brands. This new feature follows closely at the heels of Google’s expanded insight tools for Google Flights and Google Hotels, a new landing page for …

Let’s say you want to take a quick getaway trip in the near future, but you don’t want to take the time to look through numerous date ranges to find the best rates for your hotel stay. When you finally decide where you want to go, you want to find a fair price. Google knows this user behavior well and …

During peak travel times like the holidays, hotel prices tend to fluctuate due to demand. Deciding when to travel, where to stay, and how far out to book becomes a daunting task. In order to aid travelers in finding the best hotel deals, Google has rolled out a new Price Insights feature for mobile hotel search. Although this feature has …

Hotel Ads to join Google Ads

This week at Google Marketing Live, Google announced that Hotel Ads will be joining Google Ads. You can find more details from Google’s announcement here. We were fortunate enough to have access to the alpha version of this product, and we’re excited about its potential. “We’ve seen Google Hotel Ads Traffic steadily grow, with our partners experiencing an average 31% …

Google Testing New Search UI

Google is currently in the process of testing a new UI, in which the metasearch auction spot is now a part of the paid search ad space, replacing a paid search ad slot. Below, you can see a comparison highlighting the key differences between the previous layout and the new experimental UI. In order to see this new layout you …