by Nicole Cama The e-commerce market is booming with tremendous growth and opportunities. Nowadays, everything is just a click away for the 3+ billion people using the internet – and spread across numerous languages. In recent years, the most popular languages used on the internet were English, Chinese, Spanish, Arabic, and Portuguese. Multilingual online traffic is higher than ever,...
It’s a Catch-22. On the one-hand, segmentation allows Facebook advertisers to bid differently for high-priority audiences, but on the other hand, over-segmentation hurts performance and reduces overall efficiency. Enter bid multipliers – an important tool to maximize revenue while improving advertising efficiency. Understanding Bid Multipliers: 30,000 Feet Up Bid multipliers enable the use of complex, customized bidding strategies without the...
Ad optimizations shift based on campaign objectives, market conditions, and target markets, to name just a few reasons. For example, a hotelier may choose to optimize toward conversions to drive overall bookings for a retargeting campaign, but decide to optimize toward link clicks for an upper funnel campaign. What is the best method if a hotelier would like to optimize...
Every year, Facebook hosts its F8 Developer Conference, where the company shows off its latest features, highlights development plans for the coming year, and connects with the thousands of businesses that interact with the platform every day. Koddi sent two representatives to San Jose, California last week in order to learn first-hand how to best leverage the platform and drive...
Facebook’s Dynamic Ads for Travel (DAT) has proven to be a successful product for advertisers since its inception in 2016. As competition for users with travel intent increases and scalability plateaus, advertisers continue to research ways to improve performance and increase booking volume while maintaining return on ad spend and all relevant KPIs. We took this challenge head-on, finding success...
Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. By introducing new Dynamic Ads for Travel features, Facebook is helping advertisers increase their ability to reach customers where they are and accomplish marketing objectives like gaining awareness, generating leads, and driving booking volume. Not Just Retargeting Facebook has expanded DAT’s targeting capabilities...