While doing routine searches on TripAdvisor, we found a new experimental placement of Special Offers, part of the Business Advantage product that is available to hotel suppliers. This change could be very impactful for TripAdvisor, as well as suppliers and OTAs, as they move Special Offers into a more prominent position on listing pages. What’s New? The new placement of...
Changes could be coming soon to the layout of Google's hotel search, based on our recent findings here at Koddi. Our team noticed a new modification to the layout of the metasearch results and room booking module in Google’s hotel search. In the screenshot above, you can see the new test locations highlighted in blue. Currently, this experience appears to...
All roads, or rather clicks, lead to Google’s Hotel Search page. Google continues to iterate on its hotel search interface and experience for destination searches. When it was released back in 2018, the hotel search interface was only accessible from a destination search by clicking on the bottom button of the local pack to view additional hotels (as shown below)....
Let’s say you want to take a quick getaway trip in the near future, but you don’t want to take the time to look through numerous date ranges to find the best rates for your hotel stay. When you finally decide where you want to go, you want to find a fair price. Google knows this user behavior well and...
Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to its hotel search engine. With the user in mind, this new desktop experience is as user-friendly as ever, with a cleaner and enhanced modern look as well as newly updated...
Google is currently in the process of testing a new UI, in which the metasearch auction spot is now a part of the paid search ad space, replacing a paid search ad slot. Below, you can see a comparison highlighting the key differences between the previous layout and the new experimental UI. In order to see this new layout you...