KODDI IN THE PRESS

2019

Press Release

Koddi Named to Deloitte’s Technology Fast 500™ – Fastest Growing Technology Companies in North America

Koddi produced 316% year-over-year growth in 2018 following the rollout of new technology and services for the travel and hospitality industries.

Media

Company Tapping into Google’s Travel Service Eyes More Growth This Year

A Fort Worth company has found a growth engine in a new Google service.

Media

Travel Marketing’s Next Sea Change: Are You Ready?

Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging behind other channels when it came to the data revolution that has taken hold within the broader marketing world.

Press Release

Koddi Named Metasearch Solution Provider to Travel Industry Leader Sabre

Koddi, a leading marketing technology company for the travel industry, today announced that it has partnered with Sabre to provide its award-winning metasearch optimization solution to hotels using the Sabre SynXis platform.

Press Release

Koddi Announces Advanced Migration Tools to Help Hotels Take Advantage of New Bidding and Reporting Functionality with Google Ads

Koddi announced it has launched a new optimization tool to help hotel brands navigate the complexity of transitioning from Google Hotel Ads to the new Google Ads platform.

Media

How Brands, OTAs Can Drive Bookings and Revenue Online

Born from an opportunity to innovate within the travel space, Koddi works with hotel brands and OTAs to connect with consumers and drive more bookings and revenue through various online channels.

Media

What Hotel Marketers Need to Know About the Migration to Google Ads

Google's massive role in growing the travel metasearch industry cannot be overstated, with many travelers today turning to the search engine as their very first stop when planning a trip and booking a hotel. Smart hoteliers that have taken advantage of Google's advertising channel have found a huge opportunity to showcase their properties to customers who are ready to book.

Media

Real-Time Travel Advertising in the Age of Optimization

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Media

The Surprising Rise of Hotel Spending on Metasearch Advertising

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

Media

How Koddi Aims To Solve Travel Brands’ Booking Prediction Challenges

When consumers want to book air travel or a hotel, an online search of prices and availability is often the first part of the trip plan. But for travel brands, mastering that part of the journey is still a challenge, even with all the search optimization tools used by every major marketing. Fort Worth, Texas-based Koddi, an ad tech platform focused specifically on travel, has been working on helping hotels better match their marketing and bookings to those searchers.

Press Release

Inc. 5000 Ranking Highlights Koddi’s Continuing Growth

Koddi, a leading marketing management software company for the travel industry, today announced it jumped 280 spots to #328, on the Inc. 5000: The Most Successful Companies in America list. The company also ranked in the Top 10 among Dallas / Fort Worth companies.

Media

Rethinking the (Broken) Travel Marketing Funnel

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge -

Media

The Power of Sponsored Listings for Travel Publishers

As competition for online bookings has increased, many travel publishers have sought to improve revenue per user through the addition of advertising units to their sites.


2018

Media

Bing Hotel Ads Moving Out of Beta to General Release with Koddi

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta.

Press Release

Travel Marketing Tech Company Koddi Recognized as One of the Fastest Growing Companies in America

Koddi, a cloud-based marketing technology company for travel brands, today announced it has been named one of the fastest-growing private companies in America by Inc with a place on the 2018 Inc 5000 list.

Press Release

Koddi Launches Proprietary Research Report Series, The Travel Index

Koddi, a cloud-based marketing technology company for travel brands, today announced the launch of its research report series, Travel Index: Event Trends.

Media

How Travel Marketers Can Make the Most of Global Cultural Events

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

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Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.


2017

Press Release

How the World’s Leading Travel Brands Are Driving Bookings With Metasearch

This week Koddi released Metasearch at Scale, a whitepaper on metasearch advertising for travel brands. As the top provider of metasearch bid automation and reporting software, Koddi has used its unique perspective to write a comprehensive playbook, Metasearch at Scale, which lays out exactly how the world's top travel brands find success on metasearch sites like Google, Kayak, TripAdvisor, Trivago and more.

Press Release

Koddi Wins Best Marketing Automation Platform in the 3rd Annual Digiday Signal Awards

Koddi announced today that it won Best Marketing Automation Platform in the 3rd annual Digiday Signal Awards.

Media

Meet the Innovation Spotlight Winner for Driving Results

Koddi has one of the most robust feature sets on the market in the travel vertical. The platform serves as a centralized location for campaign management, allowing marketers to manage multiple campaigns in just one platform.

Press Release

Facebook Awards Koddi With Innovation Spotlight for Driving Results

Koddi announced today that it has won the Driving Results category in the 2017 Facebook Innovation Spotlight, the annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry.

Press Release

Koddi Ranks #1 in the Best Companies to Work for in Fort Worth

Koddi, the leading metasearch platform for global travel brands, won first place for small companies in the 2017 Best Companies to Work For in Fort Worth awards.

Media

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Koddi, a bid automation platform mostly in travel metasearch that’s based in Dallas-Fort Worth, has acquired the travel performance-marketing business of Criteo, a publicly held French digital advertising company that delivers online ads for brands.

Press Release

Koddi Acquires Former HookLogic Travel Business From Criteo

Koddi, a cloud-based marketing technology company for travel brands, today announced the acquisition of the former HookLogic Travel Business from Criteo (NASDAQ: CRTO) – including all employees, technology, services, and customers.