KODDI IN THE PRESS

2020

Media

Why Sponsored Listings Will Be the Last Ad Standing

Of all digital channels created in the last two decades, only a few have proven to be both highly effective without interrupting the consumer experience: search, social, and sponsored listings.

Press Release

Koddi Announces Entry Into Vacation Rental and Alternative Accommodations Markets

Koddi, a leading marketing technology company for the travel and hospitality industries, today announced it is pursuing a strategic entry into two new travel markets - vacation rentals and alternative accommodation.

Press Release

Koddi Announces Channel Expansion and Partner Growth

Koddi today announced that it recently expanded its presence into new channels for its travel vertical through its Koddi Ads program in an effort to help publishers monetize website traffic and create value for travel advertisers.

Media

Ad Firms Migrate From Hotels to Alternative Lodging Along With Consumers During Pandemic

One of Koddi’s offerings is an enterprise service that aims to help vacation rental management companies figure out where they should spend their next dollar on metasearch for the greatest revenue gain.

Press Release

Koddi Appears on the Inc. 5000 for Third Year in a Row Ranking No. 411 With Three-Year Revenue Growth of 1,120 Percent

Inc. magazine recently revealed that Fort Worth based Koddi ranked No. 411 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. It marks the second year in a row where Koddi cracked the top 500.

Media

COVID-19 Turned the Hotel Industry Upside Down, But It Won’t Change What People Want

People will always be social animals who want to get way, and hotels can use technology to help them do that

Media

Managing a Travel Budget in a Downturn: What We’ve Learned and What you Should Know

Transitioning from business as usual to financial contraction can be swift such as COVID-19 or gradual. Regardless, there are some strategies brands can adopt to help them recover whenever the time is right.

Media

5 Ways Hotels Can Prepare for Reopening Their Properties

As many states are beginning to enter their reopening processes, hotels should prepare to welcome back visitors in accordance with local regulations and brand guidance. At Koddi, we’ve put together a few recommendations to ensure your hotel is ready to capture new bookings.

Media

How The Travel Industry’s Lessons Learned From Covid-19 Will Apply For Years To Come

The travel companies that survive will be the ones that adapt best. Here, then, are some informed predictions about how the Covid-19 pandemic will impact the travel industry and the world economy more broadly.

Media

Looking to Las Vegas: Why Hotels Should Think Like Tech Companies to Survive

To appreciate the ongoing calamity that’s transforming the hotel industry, as well as what a future recovery might look like, it’s helpful to consider what’s happening in Las Vegas.

Media

Where Americans are Looking to Travel This Year, According to Expedia

During the first week of May, Koddi saw a 25% week-over-week growth by volume in beach destinations in Texas, Alabama, and Northwest Florida, “corresponding with the reopening of beaches and loosening of restrictions,” the company noted.

Media

Hotels, Travel: How Privacy Will Be The New Luxury This Summer

That same flexibility needs to be reflected in accommodation cancellation and refund policies argues Nicholas Ward, president and co-founder of travel marketing tech company Koddi. Ward says the industry should win over consumers by giving people what they are looking for right now: “Not having to worry about losing their money.”

Media

What Hotels Need to Consider Before Ramping Up Marketing Efforts

Already, travel brands are looking to the coming weeks and months and planning recovery efforts, even as questions linger.

Media

13 Dallas-Fort Worth Companies Plug into Forbes’ First-ever Best Startup Employers List

You might call them the lucky 13. Thirteen businesses based in the Dallas-Fort Worth area appear in Forbes magazine’s inaugural ranking of the best startup employers.

Media

The Coronavirus Effect: How Travel Brands Should Adjust Ad Spend

The growing international coronavirus health crisis is dramatically affecting consumer travel around the world, and global travel brands are feeling the impact most directly.

Press Release

Koddi Named # 25 on Forbes’ Best Startup Employers 2020 List

Koddi has been recognized as #25 out of 500 on Forbes’ inaugural list of America’s Best Startup Employers for 2020. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider

Media

A Realist’s Take on Travel Advertising in 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.


2019

Media

Koddi Hires Former Marriott Executive Carlisle Connally as Vice President Customer Success & Strategy

Koddi today announced that Carlisle Connally has joined the company in a newly created role as Vice President, Customer Success & Strategy. Ms. Connally will be based at the company’s Fort Worth headquarters, leading and overseeing Koddi's efforts related to customer experience, specifically elevating the strategic value of Koddi services through the delivery of best in class travel and hospitality solutions.

Media

The Power of Sponsored Listings for Travel Publishers

As competition for online bookings has increased, many travel publishers have sought to improve revenue per user through the addition of advertising units to their sites.

Media

Rethinking the (Broken) Travel Marketing Funnel

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge -

Press Release

Inc. 5000 Ranking Highlights Koddi’s Continuing Growth

Koddi, a leading marketing management software company for the travel industry, today announced it jumped 280 spots to #328, on the Inc. 5000: The Most Successful Companies in America list. The company also ranked in the Top 10 among Dallas / Fort Worth companies.

Media

How Koddi Aims To Solve Travel Brands’ Booking Prediction Challenges

When consumers want to book air travel or a hotel, an online search of prices and availability is often the first part of the trip plan. But for travel brands, mastering that part of the journey is still a challenge, even with all the search optimization tools used by every major marketing. Fort Worth, Texas-based Koddi, an ad tech platform focused specifically on travel, has been working on helping hotels better match their marketing and bookings to those searchers.

Media

The Surprising Rise of Hotel Spending on Metasearch Advertising

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

Media

Real-Time Travel Advertising in the Age of Optimization

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Media

What Hotel Marketers Need to Know About the Migration to Google Ads

Google's massive role in growing the travel metasearch industry cannot be overstated, with many travelers today turning to the search engine as their very first stop when planning a trip and booking a hotel. Smart hoteliers that have taken advantage of Google's advertising channel have found a huge opportunity to showcase their properties to customers who are ready to book.

Media

How Brands, OTAs Can Drive Bookings and Revenue Online

Born from an opportunity to innovate within the travel space, Koddi works with hotel brands and OTAs to connect with consumers and drive more bookings and revenue through various online channels.

Press Release

Koddi Announces Advanced Migration Tools to Help Hotels Take Advantage of New Bidding and Reporting Functionality with Google Ads

Koddi announced it has launched a new optimization tool to help hotel brands navigate the complexity of transitioning from Google Hotel Ads to the new Google Ads platform.

Press Release

Koddi Named Metasearch Solution Provider to Travel Industry Leader Sabre

Koddi, a leading marketing technology company for the travel industry, today announced that it has partnered with Sabre to provide its award-winning metasearch optimization solution to hotels using the Sabre SynXis platform.

Media

Travel Marketing’s Next Sea Change: Are You Ready?

Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging behind other channels when it came to the data revolution that has taken hold within the broader marketing world.

Media

Company Tapping into Google’s Travel Service Eyes More Growth This Year

A Fort Worth company has found a growth engine in a new Google service.

Press Release

Koddi Named to Deloitte’s Technology Fast 500™ – Fastest Growing Technology Companies in North America

Koddi produced 316% year-over-year growth in 2018 following the rollout of new technology and services for the travel and hospitality industries.


2018

Media

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

Media

How Travel Marketers Can Make the Most of Global Cultural Events

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

Press Release

Koddi Launches Proprietary Research Report Series, The Travel Index

Koddi, a cloud-based marketing technology company for travel brands, today announced the launch of its research report series, Travel Index: Event Trends.

Press Release

Travel Marketing Tech Company Koddi Recognized as One of the Fastest Growing Companies in America

Koddi, a cloud-based marketing technology company for travel brands, today announced it has been named one of the fastest-growing private companies in America by Inc with a place on the 2018 Inc 5000 list.

Media

Bing Hotel Ads Moving Out of Beta to General Release with Koddi

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta.


2017

Press Release

How the World’s Leading Travel Brands Are Driving Bookings With Metasearch

This week Koddi released Metasearch at Scale, a whitepaper on metasearch advertising for travel brands. As the top provider of metasearch bid automation and reporting software, Koddi has used its unique perspective to write a comprehensive playbook, Metasearch at Scale, which lays out exactly how the world's top travel brands find success on metasearch sites like Google, Kayak, TripAdvisor, Trivago and more.

Press Release

Koddi Acquires Former HookLogic Travel Business From Criteo

Koddi, a cloud-based marketing technology company for travel brands, today announced the acquisition of the former HookLogic Travel Business from Criteo (NASDAQ: CRTO) – including all employees, technology, services, and customers.

Media

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Koddi, a bid automation platform mostly in travel metasearch that’s based in Dallas-Fort Worth, has acquired the travel performance-marketing business of Criteo, a publicly held French digital advertising company that delivers online ads for brands.

Press Release

Koddi Ranks #1 in the Best Companies to Work for in Fort Worth

Koddi, the leading metasearch platform for global travel brands, won first place for small companies in the 2017 Best Companies to Work For in Fort Worth awards.

Press Release

Facebook Awards Koddi With Innovation Spotlight for Driving Results

Koddi announced today that it has won the Driving Results category in the 2017 Facebook Innovation Spotlight, the annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry.

Media

Meet the Innovation Spotlight Winner for Driving Results

Koddi has one of the most robust feature sets on the market in the travel vertical. The platform serves as a centralized location for campaign management, allowing marketers to manage multiple campaigns in just one platform.

Press Release

Koddi Wins Best Marketing Automation Platform in the 3rd Annual Digiday Signal Awards

Koddi announced today that it won Best Marketing Automation Platform in the 3rd annual Digiday Signal Awards.