Facebook Value Optimization for Travel

Ad optimizations shift based on campaign objectives, market conditions, and target markets, to name just a few reasons. For example, a hotelier may choose to optimize toward conversions to drive overall bookings for a retargeting campaign, but decide to optimize toward link clicks for an upper funnel campaign. What is the best method if a hotelier would like to optimize …

Facebook F8 Developer Conference

Every year, Facebook hosts its F8 Developer Conference, where the company shows off its latest features, highlights development plans for the coming year, and connects with the thousands of businesses that interact with the platform every day. Koddi sent two representatives to San Jose, California last week in order to learn first-hand how to best leverage the platform and drive …

Facebook’s Dynamic Ads for Travel (DAT) has proven to be a successful product for advertisers since its inception in 2016. As competition for users with travel intent increases and scalability plateaus, advertisers continue to research ways to improve performance and increase booking volume while maintaining return on ad spend and all relevant KPIs. We took this challenge head-on, finding success …

Target In-Market Travelers with Trip Consideration on Facebook

Facebook continues to add more to the toolbox for travel advertisers. The latest vertical solution, which uses general travel intent, is trip consideration. It helps travel advertisers reach users who are in-market to travel but have not decided on a specific destination. Leveraging this new feature is easy and can be very effective for travel advertisers. This solution is a …

Facebook Collection Ads for Travel

Facebook made the Collections ad format available for Dynamic Ads for Travel last October. And just last week, Facebook released a case study highlighting IHG’s successful launch of the dynamic collections format for travel. The initial test results were impactful, driving a 3x higher ROAS and 11% increase in CTR. Since piloting this ad type, we’ve been able to roll …

Facebook Launches New Features on Dynamic Ads for Travel

Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. By introducing new Dynamic Ads for Travel features, Facebook is helping advertisers increase their ability to reach customers where they are and accomplish marketing objectives like gaining awareness, generating leads, and driving booking volume. Not Just Retargeting Facebook has expanded DAT’s targeting capabilities …