When a hotel wants to increase bookings through digital marketing campaigns, one of the toughest and most important questions it faces is, “how much should I be spending?” In this post, we will show you how budget recommendations in Koddi Demand instances can help hotels drive 87% more bookings and 161% more revenue per month. Budget recommendations within Koddi Demand...
When users search on Google for hotels at a destination, they are typically greeted with a result page that has a mixture of paid search results, organic search links, and the local three-pack that includes three hotels for the destination that they searched for. This local three-pack is the entry point for a large percentage of the volume that is...
Starting today, we are seeing organic listings serve for all auctions on Google Hotel Ads. This was previously tested by Google over the past few months but appears to be rolled out for all users and search queries. This new interface reduces the number of paid listings down to four links and introduces a new “organic” section below the meta...
Traveling during COVID-19 can be a difficult task to navigate. Between mandatory quarantines, shifting government positions on travel, and concerns for personal safety, it can induce stress not knowing whether or not you will be able to actually realize your vacation and make it to the hotel. Google has now introduced a “Free Cancellation” filter on its Google Hotel Ads...
COVID-19 has caused global impacts across many industries, but most remarkably on the travel segment. China was the initial epicenter of the COVID-19 outbreak, so the most immediate implications to travel were realized in China. This has had the positive impact of China being one of the first markets in recovery, while other markets are still in decline or bottoming...
While searching for hotels on Google Hotel Ads, users may find a new experience that shows additional similar properties. This experience appears to have replaced the previous view of “People also search for” with a massive facelift. From what we can tell, similar hotels shown are no further than 0.75 miles away and are within a 1-star rating of the...