In our Meet the Team series, we get to know different members of the Koddi team through an informal Q&A session. This month, we sat down with one of Koddi’s newest executives, Carlisle Connally. As VP, Customer Success and Strategy, Carlisle leads and oversees Koddi’s efforts related to customer experience, specifically elevating the strategic value of Koddi services through the...
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. As is the case in desktop search, Promoted Hotels will appear in one to two placements on the first page of the search query and will update based on the filters provided. While scrolling through the properties listed, both the maps and filter drop down...
This week, Google updated its Destination Search layout after the initial reintroduction of Promoted Hotels. The filtering options, search function, and map navigation remain the same, but the size and design of the listings have changed. This update has important implications for the future of Promoted Hotels and their value to advertisers on Google. What Has Changed? With a few...
After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search. Google continues to increase its efforts to move up the funnel across the travel industry and is now, once again, putting advertisers in the driver’s seat. Within the framework of the updated hotel search experience,...