Planning for massive weather events can be challenging for both travelers and hoteliers alike, and Hurricane Beryl was no exception. This storm is a clear example of the rapid fluctuations in demand and booking volume that the hospitality industry can experience. Thus, it is essential to have data-driven yet agile bidding strategies. We investigated the trends leading up to and...
In the ever-evolving world of digital marketing, keeping an eye on key metrics is vital to understanding the impact of external factors on your industry. One of the most recent and intriguing developments in the hospitality sector is the implementation of stricter regulations for short-term rentals, such as Airbnb and Vrbo, in the vibrant city of New York. New...
Year after year, travel demand for the spring takes off as schools and students prepare for Spring Break in the month of March. Over 70% of American schools and universities hold their spring breaks during a two-week period in March. With time winding down, short term booking windows will see an aggressive increase in demand and booking volume. In 2022,...