The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively. One of the reasons for …

With over 4,300 hotels in 100 different countries, AccorHotels recognizes the importance of customizing its travel marketing strategies based on microtrends within different geographies. However, this kind of approach to travel marketing requires technology that can analyze and act upon huge amounts of data. Additionally, that same technology needs to be able to automate thousands of processes to utilize the …

As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad spend across the whole region surged massively to $210.43 billion, …

New Auction Experience Found on Trivago

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. Lately, we noticed a new auction experience on Trivago across several browsers. While this test seems to be available only in a handful of countries, it could mean changes are coming to other Trivago users soon. Below is the Trivago auction experience …

Metasearch Trends for Chinese New Year

As a Taiwanese immigrant now residing in the US, I personally get into the “holiday spirit” during this time of the year. If you’ve heard that 2018 is the “Year of the Dog,” you may already know that another side of the globe is currently celebrating Chinese New Year, which is also called “春节” (Chūn Jié): a week-long traditional holiday …

Metasearch Opportunities on Kayak Mobile

Kayak launched a new mobile experience a couple of months ago that allows its users to view a wider array of advertisers when searching on mobile. User Interface Updates Previously, when a user would click on a hotel, the resulting hotel page would display only one advertiser above the “More” link. More often than not, that ad was for a …