Consumed Revenue Hotel Marketers

Traditionally, digital marketing teams have focused on gross revenue and return for reporting and optimization purposes. For hoteliers, gross revenue is the revenue directly attributed to a booking at the moment the booking occurs. For example, if a traveler decides to book a $100 hotel room today for an upcoming vacation, that $100 will be recorded and attributed to today’s …

With over 4,300 hotels in 100 different countries, AccorHotels recognizes the importance of customizing its travel marketing strategies based on microtrends within different geographies. However, this kind of approach to travel marketing requires technology that can analyze and act upon huge amounts of data. Additionally, that same technology needs to be able to automate thousands of processes to utilize the …