Shoptalk 2024 showcased pivotal shifts in the commerce media landscape, offering insights that will redefine how brands connect with consumers across channels. After dedicating a significant portion of my career to contributing to the development and launch of the retail media program at one of the largest electronics retailers, I’ve seen first-hand the rapid evolution of the commerce media industry....
Following the successful rollout of the Google Property Promotion Ads carousel on mobile last year, Google is expanding its reach to desktop users and introducing additional sponsored placements to the forefront. The Google Property Promotion Ads 1-Click Model has been rolled out to 100% of users. What's the 1-Click Model and How Does it Impact Hotels? The 1-click model...
In the ever-evolving world of digital marketing, keeping an eye on key metrics is vital to understanding the impact of external factors on your industry. One of the most recent and intriguing developments in the hospitality sector is the implementation of stricter regulations for short-term rentals, such as Airbnb and Vrbo, in the vibrant city of New York. New...
As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. In this article, we will cover everything you need to know about this new feature. What is Enhanced Marketing Text? Tripadvisor Enhanced Marketing Text is a new feature that...
The Koddi team is back from Groceryshop 2023! Over 4,000 grocery and CPG leaders gathered at Mandalay Bay in Las Vegas to make connections, explore the newest products and technologies, and learn about the latest trends shaping the grocery industry. In the grocery industry, the evolution of the digital landscape continues to accelerate. Here are a few of our team’s...
Koddi has continued to see strong performance on OTAs later into the 2023 summer season than in years past. These channels are effectively managing the drop in demand levels and avoiding the end-of-summer downturn. With fall right around the corner, now is the prime opportunity to capture the last bit of transient travel as the school year goes into full...